Pay-Per-Click (PPC) Advertising

If you need your website to get targeted traffic immediately, then PPC may be for you. With it, you can control when and where the link to your website shows up in the search engines. Not only can you start it within hours of when your campaign is created, but you can change it as often as you want.

Pay Per Click imageOur PPC process starts the same as all SEO: with detailed research to determine with search terms will bring the greatest ROI (Return On Investment). From there, though, it differs.

PPC compared to “organic” SEO

First, in the amount of terms. With PPC you can appear for literally hundreds of search terms — as many as you want, in fact. But remember that you have to pay for every time someone clicks on one of your ads, so you need to be selective.

With organic SEO, we do everything possible to get people to click through to your site. After all, each one is potentially a customer. With PPC, however, we write the ads to filter out people not likely to be customers, so you don’t pay for unprofitable traffic.

Information and control — the awesome power of PPC

Here’s where PPC really shines. You can fine-tune multiple facets of your campaign, from the exact phrasing of the terms you appear for, to the placement (time and page position) of your ads, to the text of the ads themselves, and finally the page where “clickers” go on your site.

For example: you appear for the term “blue aluminum replacement widgets.” Your ad shows up in the 2nd position in the right-hand column during weekday lunch hours (11:00 a.m. to 1:00 p.m.), the title and body copy of the ad reflect the search term, and if the viewer clicks, they are directed to the page on your website about “blue aluminum replacement widgets.”

But it doesn’t end there. We can see exactly what happens with each search term, and where the visitors went after they visited your site. This includes detailed phone information if they called you, like the caller’s name and number, the length of the call, and more.

When PPC is appropriate

> You have a deadline, for instance and event or a launch, that you have to generate exposure for in a relatively short period of time.

> You have a wide variety of disparate products or services that all need to be promoted.

> Your site is build completely in Flash or a similar technology that is invisible to search engines.

Call us at (818) 784-0922, and we’d be happy to give you a free evaluation.