Pay-Per-Click (PPC) Advertising

If you need your website to get targeted traffic immediately, then PPC may be for you. With it, you can control when and where the link to your website shows up in the search engines. Not only can you start it within hours of when your campaign is created, but you can change it as often as you want.

Our PPC process starts the same as all SEO: with detailed research to determine with search terms will bring the greatest ROI (Return On Investment). From there, though, it differs.

PPC compared to “organic” SEO

First, in the amount of terms. With PPC you can appear for literally hundreds of search terms — as many as you want, in fact. But remember that you have to pay for every time someone clicks on one of your ads, so you need to be selective.

With organic SEO, we do everything possible to get people to click through to your site. After all, each one is potentially a customer. With PPC, however, we write the ads to filter out people not likely to be customers, so you don’t pay for unprofitable traffic.

And, while PPC starts immediately, it also stops immediately: once you stop paying the search engines, your traffic cuts off completely. So unlike organic SEO, with PPC, you don’t build “search equity” that grows with time.

When PPC is appropriate

> You have a deadline, for instance and event or a launch, that you have to generate exposure for in a relatively short period of time.

> You have a wide variety of disparate products or services that all need to be promoted.

> Your site is build completely in Flash or a similar technology that is invisible to search engines.

Call us at (818) 784-0922, and we’d be happy to give you a free evaluation.