Blog | Caroff Communications

How Negative Headlines Create Positive Results

Posted on November 14, 2023 by Michael Caroff

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations. For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate …

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Law Firm Website “must-haves”

Posted on November 2, 2023 by Michael Caroff

When creating a website for your law firm, there are certain requirements, or must-haves, that play a pivotal role in converting visitors into potential leads and clients. These elements are the foundation of a successful law firm website, making it more than just a digital presence and transforming it into a lead-generating powerhouse. Key Elements …

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Why Attorneys Hate Marketing Their Law Firm

Posted on October 17, 2023 by Michael Caroff

Lawyers spend years honing their craft, wading through dense legal texts and laboring over important cases. But when it comes to marketing a law firm, many lawyers fall short. Not only is marketing not taught in law schools; but it’s often seen as unethical. After all, the law is about client advocacy and detailed legal …

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Performance Max isn’t a Black Box

Posted on September 5, 2023 by Michael Caroff

Google’s AI-powered Performance Max (PMax) is a campaign type in Google Ads that aims to take the guesswork out of advertising and maximize performance across various Google platforms, using machine learning algorithms to make advertising campaigns more effective. As the fastest growing product in the Google platform, Performance Max’s AI-powered optimization requires no keywords. Instead, …

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Why You Should Define Value per Lead

Posted on August 17, 2023 by Caroff Writer

How can you tell if a business campaign is successful? Most people would say by looking at a company’s bottom line. Most of the time, however, it’s about customer acquisition, as more customers translate to more opportunities to make money. In B2B, almost every customer started off as a lead at one point. But in …

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Are Findlaw Websites Any Good for Attorneys?

Posted on July 26, 2023 by Caroff Writer

In today’s digital age, every law firm needs a website to establish a strong online presence and reach potential clients. But with thousands of website builders and designers, it can be hard to choose the right one. That’s where FindLaw comes in. FindLaw is one of the oldest online legal resources and service providers, with …

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A Guide to Cost-Per-Lead for Law Firms

Posted on June 22, 2023 by Michael Caroff

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite. Generally speaking, attorney …

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