Is your website accessible to Americans with Disabilities?

The American with Disabilities Act (ADA) became law in July of 1990. Enacted by President George H. Bush, the intention of the law is to prohibit discrimination against people with disabilities and to guarantee that they be afforded the same opportunities as everyone else to be able to participate in the mainstream of day to … Read More

Crisis PR Interview with Michael Caroff

Recently, the president of Caroff Communications sat down with president David Oates from PR Security Service to discuss the role that search engine optimization plays in a successful Crisis PR campaign. Oates, an experienced PR specialist and marketing expert spoke with Michael to get to the heart of the matter. Video Transcript Host: Welcome again … Read More

Lead generation is dead — Long live collaborative marketing!

Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when … Read More

Michael talks PPC myths and misinformation in radio interview

Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as: Why PPC is so difficult for the “lay person” to understand How data … Read More

Why we only build custom WordPress websites

When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits … Read More

associations and accreditations

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