60 days without PPC: Are you sure you want to pause Google Ads?

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and … Read More

An offline approach to online marketing

For many business owners, looking at online marketing reports is confusing and frustrating. They often get overwhelmed by the simple fact that the activity is digital and online, instead of physical and in person.    Yes, the internet has changed the world, but most online marketing strategies still mimic offline behavior. It’s time to stop … Read More

Has playing in bands for so many years helped me run a better company? Absolutely!

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, … Read More

Tune up your online communications strategy

An odd thing is happening during this most recent and devastating economic downturn: companies have been putting more emphasis (and resources, both time and money) into their marketing. At least, their online marketing. What’s the explanation? First, a little history Stock market wisdom: buy low, sell high. Business wisdom: when times get tough, ramp up … Read More

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