Same day reporting from Google Search Console is here

Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity.  So, instead of waiting three days to see how quickly … Read More

Caroff Communications president to teach course in SEO at San Diego State University

SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to … Read More

How to write good relevant articles for attorneys

Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then … Read More

Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review … Read More

How to change domain names without killing your SEO

There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled … Read More

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