Blog | Caroff Communications

When to Leave Google Ad Campaigns Alone

Posted on June 15, 2023 by Caroff Writer

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make …

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SEO for Attorneys in San Diego

Posted on April 27, 2023 by Caroff Writer

In today’s digital age, having a strong online presence is crucial for businesses, including law firms. Search engine optimization (SEO) is one of the most effective ways to boost your online visibility and attract potential clients. In this article, we’ll explore the key SEO strategies for attorneys in San Diego and how they can help …

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We’ve Been Marketing Lawyers for 10 Years

Posted on April 6, 2023 by Caroff Writer

In a highly competitive legal market, attracting clients is the biggest challenge for lawyers and law firms. That’s why you need digital marketing if you’re an attorney. An effective digital marketing strategy will help you reach audiences that other attorneys overlook, and trace client acquisitions so you can make informed decisions about your budget and …

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How PPC Impacts Web Sales

Posted on March 3, 2023 by Michael Caroff

If you own a business, you know that PPC advertising can help you stay competitive in a crowded market, especially if you can’t drive more website traffic through organic ranking. In fact, in a Search Ads Pause study, Google found that 89% of paid clicks are essentially lost and not recovered in organic clicks when …

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PPC for Attorneys in San Diego

Posted on February 21, 2023 by Michael Caroff

PPC, or pay-per-click, advertising can be a highly effective way for attorneys in San Diego to attract new clients and grow their practice. One of the main advantages of PPC is its ability to target specific audiences. For example, an attorney specializing in personal injury cases can use PPC to target individuals in San Diego …

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How Attorneys can Navigate Slow Business Periods

Posted on January 17, 2023 by Michael Caroff

Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients …

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Tracking Leads for Your Law Firm

Posted on December 13, 2022 by Michael Caroff

If you’re an attorney today, you understand the importance of law firm marketing. A well-crafted marketing plan can help boost your online reach, optimize your marketing spend and grow your services. But regardless of how you market your firm, it’s important to measure your strategy. Without tracking leads for your law firm, you’ll have no …

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