Blog | Caroff Communications

Make the Most of Seasonal Trends with Creative Marketing

Posted on November 7, 2022 by Michael Caroff

If you’re a business owner or digital marketer, you probably pore over your website analytics frequently. If so, have you noticed that your traffic and sales fluctuate with certain seasons or holidays? Trends such as these are called seasonality. Seasonality refers to periodic fluctuations in certain business and marketing cycles, based on the seasons in …

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PPC marketing funnels, explained and done right

Posted on October 5, 2022 by Caroff Writer

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as …

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Why your leads won’t convert to sales

Posted on September 8, 2022 by Caroff Writer

Imagine this scenario: Your marketing advertising strategy is working. People are visiting your website, filling out your forms, and suddenly you’ve got a steady flow of new leads. But despite this influx of potential customers, your conversion rate is low. Now what? Instead of spending money on more advertising, you may be able to solve …

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Remarketing works… if you do it right

Posted on August 4, 2022 by Caroff Writer

Let’s say a customer discovers your website. You think they followed one of your Google Ads or found you through an organic search query. They look around, maybe even spend a lot of time on your site, but they don’t buy anything and eventually leave. You just lost a potential customer. But you gained a …

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Why do we care about increasing law firm referrals

Posted on July 7, 2022 by Caroff Writer

A steady flow of law firm leads and referrals can grow your firm, ease your worries about getting new clients, strengthen relationships with existing clients, and help you build a trust-worthy reputation. And many attorneys are turning to client referral techniques to do just that. According to a 2015 Nielsen report, the most trustworthy advertising …

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How to create great blog content for attorneys

Posted on June 6, 2022 by Caroff Writer

Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you …

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Turning Law Firm Clients into Referral Sources

Posted on May 18, 2022 by Caroff Writer

Referrals to your legal company might come from a co-worker, a previous client, or simply word of mouth in your neighborhood. However, unless you have a plan in mind to create and convert great referrals, many of the ideal new clients and cases you may get could slip away. Consider this: referrals are fantastic since …

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