Blog | Caroff Communications

4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff

While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

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Show clients why they should choose your law firm by demonstrating how you are unique

Posted on February 24, 2021 by Michael Caroff

When selecting an attorney, clients have a variety of professionals to choose from. In marketing your law firm, it is essential that you demonstrate what sets you apart from the competition. Thus, you need to provide potential clients good reasons why they should choose you. Remember that most — or all — competing law firms …

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Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff

We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

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5-Step Program to Make Your SEO and PPC Work Together

Posted on January 26, 2021 by Michael Caroff

While it is true that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two different animals, there is enough commonality to provide a great amount of efficiency when doing them together. So, read on for our step-by-step guide to maximizing the effectiveness of your combined digital marketing campaign. 1. Determine the best keywords for …

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The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff

Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

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60 days without PPC: Are you sure you want to pause Google Ads?

Posted on December 9, 2020 by Michael Caroff

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and …

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How much does PPC for attorneys cost?

Posted on November 12, 2020 by Michael Caroff

For most people (and businesses), the need for an attorney is a rare occurrence. However, both individuals and businesses have one thing in common in reference to lawyers: when they need an attorney, they need one right now. It is that urgency which lends PPC campaigns the advantage when it comes to marketing attorneys online. …

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