Are keywords a thing of the past? Actually, yes.

Posted on November 20, 2018 by Michael Caroff
First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until …

Continue reading "Are keywords a thing of the past? Actually, yes."

Read More
Posted in Marketing, Search Engine Optimization, SEO

Websites 3.0: The Power of Liquid Design

Posted on November 14, 2018 by Michael Caroff
We’ve previously published several articles about building websites that mention the concept Liquid Design. Interestingly, we get more questions about this particular philosophy than almost anything else. So it seemed like a good idea to go into a little bit more detail. Final thoughts In the end, there is no shortcut to creating an impactful, …

Continue reading "Websites 3.0: The Power of Liquid Design"

Read More
Posted in Responsive Design, Website Build, Website Design

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

Continue reading "Caroff Communications president does radio interview"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

The truth behind SEO

Posted on September 24, 2018 by Michael Caroff
What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization …

Continue reading "The truth behind SEO"

Read More
Posted in Marketing, Search Engine Optimization, SEO
Tagged

Press covers new website launch of new Caroff Communications website

Posted on September 6, 2018 by Michael Caroff
After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked …

Continue reading "Press covers new website launch of new Caroff Communications website"

Read More
Posted in Marketing, PPC, Responsive Design, SEO, Website Design

Responsive websites versus mobile-friendly sites — what’s the difference?

Posted on August 23, 2018 by Michael Caroff
The odds are high that you’ve heard at least the second term: mobile-friendly. Since the sophistication of cell phones circa the early 2000’s, these ubiquitous devices have become, more and more, the path of choice to the web. The descriptor “mobile-friendly” is used so often, it’s simply become part of the background. There is a …

Continue reading "Responsive websites versus mobile-friendly sites — what’s the difference?"

Read More
Posted in Responsive Design, Website Build, Website Design
Tagged , ,

The Single Most Important Setting in Your Google Adwords Campaigns

Posted on August 23, 2018 by Darren O'Loughlin
There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But …

Continue reading "The Single Most Important Setting in Your Google Adwords Campaigns"

Read More
Posted in Pay-Per-Click, SEO
Tagged ,

associations and accreditations

Learn More
Loader