Responsive websites versus mobile-friendly sites — what’s the difference?

The odds are high that you’ve heard at least the second term: mobile-friendly. Since the sophistication of cell phones circa the early 2000’s, these ubiquitous devices have become, more and more, the path of choice to the web. The descriptor “mobile-friendly” is used so often, it’s simply become part of the background. There is a … Read More

The Single Most Important Setting in Your Google Adwords Campaigns

There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But … Read More

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