Blog | Caroff Communications

How to write good relevant articles for attorneys

Posted on January 7, 2020 by Michael Caroff

Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then …

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Social Media: Do you need it?

Posted on December 13, 2019 by Michael Caroff

And if so, which channels do you need? And how exactly should you best use it? These are all important questions. Unfortunately, many people often don’t ask them before they dive into the world of social media and — often — waste a lot of time and effort on work that doesn’t really return much …

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Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

Posted on November 10, 2019 by Caroff Writer

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review …

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How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer

There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself. There are several examples of companies who struggled …

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Web marketing for divorce attorneys: Do you need a law firm expert?

Posted on October 6, 2019 by Michael Caroff

In a word, “yes.” With over 20 years’ history in the field of SEO (Search Engine Optimization), PPC (Pay-Per-Click) and Websites, we have helped — and will probably continue to help — a wide variety of businesses. But there is no denying that the single greatest concentration of our experience lies in the area of …

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Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff

Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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