Blog | Caroff Communications

I am not building a company . . .

Posted on June 19, 2019 by Michael Caroff

This morning while driving to a meeting with a client, I had an epiphany. But let me provide a little bit of context, so this light bulb moment will make more sense. There is someone in my business (online marketing), who I have known — and admired — for several years now. In the space …

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Crisis PR Interview with Michael Caroff

Posted on May 21, 2019 by Michael Caroff

Recently, the president of Caroff Communications sat down with president David Oates from PR Security Service to discuss the role that search engine optimization plays in a successful Crisis PR campaign. Oates, an experienced PR specialist and marketing expert spoke with Michael to get to the heart of the matter. Video Transcript Host: Welcome again …

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Lead generation is dead — Long live collaborative marketing!

Posted on April 10, 2019 by Michael Caroff

Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when …

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When to Increase Your PPC Budget

Posted on March 12, 2019 by Craig Streaman

Any good PPC manager will be on the constant lookout for ways to optimize campaign spend, and to get more value for less cost, but sometimes that isn’t enough. Working within an allotted monthly or quarterly budget is common for most PPC managers, and there are countless ways that we can optimize an account for …

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Michael talks PPC myths and misinformation in radio interview

Posted on January 16, 2019 by Michael Caroff

Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as: Why PPC is so difficult for the “lay person” to understand How data …

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Why we only build custom WordPress websites

Posted on January 6, 2019 by Michael Caroff

When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits …

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Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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The Team
that ROCKS!

I am not building a company . . .

Crisis PR Interview with Michael Caroff

Lead generation is dead — Long live collaborative marketing!

When to Increase Your PPC Budget

Michael talks PPC myths and misinformation in radio interview

Why we only build custom WordPress websites

Why users don’t convert on their first visit to your website

associations and accreditations

The Teamthat ROCKS!

associations and accreditations

The Team
that ROCKS!