Improved User Behavior
Strategy: Article focused on unique client offering
Effects: This article increased impressions by more than 30%, CTR by more than 50%, and generated more than twice as many user sessions as the previous period
Result: The entire site received substantially more visits, and kept users on the site longer, providing additional inquiries to the client.
User Behavior: What people do while searching for or browsing the site.
CTR: Click-Through Rate, or the percentage of people that visited the site after seeing the search listing.
Impressions: Amount of times the site appeared in a search result.
User Sessions: Times that people visited the site.