Improved User Behavior

Composite of Google Search Console and Analytics data

Service: SEO

Strategy: Article focused on unique client offering

Effects: This article increased impressions by more than 30%, CTR by more than 50%, and generated more than twice as many user sessions as the previous period

Result: The entire site received substantially more visits, and kept users on the site longer, providing additional inquiries to the client.


User Behavior: What people do while searching for or browsing the site.

CTR: Click-Through Rate, or the percentage of people that visited the site after seeing the search listing.

Impressions: Amount of times the site appeared in a search result.

User Sessions: Times that people visited the site.

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