Strategy: Update call-to-action (CTA) to increase conversion rates.
Result: Suggested updated CTA increased Conversion Rates and Conversion totals, resulting in the small law firm client being confident enough to increase Google Ads budget.
Leads: Contacts from potential customers.
Cost: Fees paid to Google for clicks.
Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.