Increased Conversions

chart showing increase in conversions

Service: PPC

Strategy: Update call-to-action (CTA) to increase conversion rates.

Result: Suggested updated CTA increased Conversion Rates and Conversion totals, resulting in the small law firm client being confident enough to increase Google Ads budget.


Leads: Contacts from potential customers.

Cost: Fees paid to Google for clicks.

Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.

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