Increasing Customer Activity
Strategy: Content creation and social link building.
Effects: In addition to the organic traffic increase, we saw an increase in referral and direct visits, and a 100% increase in site goal completions.
Result: Goal completions in this case means contacts via phone or email, or actual real-time orders. So a 100% increase is phenomenal.
Organic Traffic: Users visiting from search engines.
Referral Visits: People coming from another site.
Direct Visits: Using bookmarks or URLs to visit.
Average CTR: Click-Through-Rate, or the percentage of viewers that click on a search engine result.