Raising user engagement

Chart showing stats from both SEO and PPC, January to May

Service: Combined SEO and PPC

Strategy: Re-organize and redesign website for increased SEO strength, using PPC to both inform and enhance the effort

Effect: Total cost and CPC actually went down, even when adding Display advertising. But user engagement increased dramatically.

Result: Client experienced a large increase in the amount of qualified leads, which they were able to turn into a good amount of new customers.


SEO Strength: A combination of both position and traffic from organic searches.

CPC: Cost-per-click, or the average cost of each visit.

Display Advertising: Ads, both text and graphic running on sites within Google’s network.

User Engagement: How long visitors stay on the site, and how many pages they visit on average.

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