Author: Michael Caroff

Has playing in bands for so many years helped me run a better company? Absolutely!

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, … Read More

Tune up your online communications strategy

An odd thing is happening during this most recent and devastating economic downturn: companies have been putting more emphasis (and resources, both time and money) into their marketing. At least, their online marketing. What’s the explanation? First, a little history Stock market wisdom: buy low, sell high. Business wisdom: when times get tough, ramp up … Read More

We’ve perfected the method of working remotely

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine … Read More

Intent Matters; Not All Keywords Are the Same

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent.  Keyword … Read More

associations and accreditations

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