Author: Michael Caroff

How to write good relevant articles for attorneys

Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then … Read More

Web marketing for divorce attorneys: Do you need a law firm expert?

In a word, “yes.” With over 20 years’ history in the field of SEO (Search Engine Optimization), PPC (Pay-Per-Click) and Websites, we have helped — and will probably continue to help — a wide variety of businesses. But there is no denying that the single greatest concentration of our experience lies in the area of … Read More

Review sites and how they can kill your business

Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a … Read More

Ethical digital marketing: Websites, SEO, and PPC done right

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the … Read More

Is your website accessible to Americans with Disabilities?

The American with Disabilities Act (ADA) became law in July of 1990. Enacted by President George H. Bush, the intention of the law is to prohibit discrimination against people with disabilities and to guarantee that they be afforded the same opportunities as everyone else to be able to participate in the mainstream of day to … Read More

associations and accreditations

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