Author: Michael Caroff

We’ve perfected the method of working remotely

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine … Read More

Intent Matters; Not All Keywords Are the Same

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent.  Keyword … Read More

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to … Read More

Walking the fine line between selling and being empathetic

Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so … Read More

Caroff Communications president to teach course in SEO at San Diego State University

SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to … Read More

associations and accreditations

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