Pay-Per-Click Archives - Page 2 of 3 - Responsive Websites, SEO, PPC

Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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30 Days Without PPC: The Negative Effects of Pausing Google Ad Campaigns

Posted on August 17, 2019 by Craig Streaman

“Don’t it always seem to go That you don’t know what you’ve got Till it’s gone” Joni Mitchell We’ve been working with some of our best clients for 10+ years, offering a variety of site design, re-design, and digital marketing services to help them build business. Of course, strategies change over the course of a …

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When to Increase Your PPC Budget

Posted on March 12, 2019 by Craig Streaman

Any good PPC manager will be on the constant lookout for ways to optimize campaign spend, and to get more value for less cost, but sometimes that isn’t enough. Working within an allotted monthly or quarterly budget is common for most PPC managers, and there are countless ways that we can optimize an account for …

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Michael talks PPC myths and misinformation in radio interview

Posted on January 16, 2019 by Michael Caroff

Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as: Why PPC is so difficult for the “lay person” to understand How data …

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Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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How Google Ads gives you super-targeting capabilities

Posted on November 27, 2018 by Michael Caroff

PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired …

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Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

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