Category: Uncategorized

Websites for Attorneys: Creativity Within a Box

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed.   Listen to the Podcast Michael: Clients don’t hire companies, … Read More

5-Step Program to Make Your SEO and PPC Work Together

While it is true that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two different animals, there is enough commonality to provide a great amount of efficiency when doing them together. So, read on for our step-by-step guide to maximizing the effectiveness of your combined digital marketing campaign. 1. Determine the best keywords for … Read More

Has playing in bands for so many years helped me run a better company? Absolutely!

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, … Read More

We’ve perfected the method of working remotely

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine … Read More

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