Uncategorized Archives - Responsive Websites, SEO, PPC

5-Step Program to Make Your SEO and PPC Work Together

Posted on January 26, 2021 by Michael Caroff

While it is true that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two different animals, there is enough commonality to provide a great amount of efficiency when doing them together. So, read on for our step-by-step guide to maximizing the effectiveness of your combined digital marketing campaign. 1. Determine the best keywords for …

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Digital Advertising Predictions

Posted on October 21, 2020 by Michael Caroff

Analysis performed by Michael Pearson NOTE: The following piece is an analysis done by a young graduate with a BS in Applied Mathematics, and a certificate in Data Science. I provided a small bit of guidance for this project, and was absolutely blown away by the results. Not only is it very well done, but …

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Has playing in bands for so many years helped me run a better company? Absolutely!

Posted on September 10, 2020 by Michael Caroff

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, …

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We’ve perfected the method of working remotely

Posted on June 11, 2020 by Michael Caroff

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine …

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What makes up “good” writing?

Posted on April 3, 2020 by Michael Caroff

The title addresses a very broad and — one could also argue — highly subjective subject. But the purpose here is to break it down into measurable elements. So let’s take this step-by-step. Fit the style to your venue Where will your article (blog post, FAQ, letter, etc.) appear? Depending on whether it is slated …

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Social Media: Do you need it?

Posted on December 13, 2019 by Michael Caroff

And if so, which channels do you need? And how exactly should you best use it? These are all important questions. Unfortunately, many people often don’t ask them before they dive into the world of social media and — often — waste a lot of time and effort on work that doesn’t really return much …

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Crisis PR Interview with Michael Caroff

Posted on May 21, 2019 by Michael Caroff

Recently, the president of Caroff Communications sat down with president David Oates from PR Security Service to discuss the role that search engine optimization plays in a successful Crisis PR campaign. Oates, an experienced PR specialist and marketing expert spoke with Michael to get to the heart of the matter. Video Transcript Host: Welcome again …

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