Responsive Sites

You may have heard the term “responsive” in regards to websites. And you are almost certainly familiar with the phrase “mobile-friendly.” But there is often confusion regarding what these terms mean specifically, and how they relate to each other.

1. Your site on a phone

   More than two thirds of all Internet traffic occurs on mobile devices — mostly phones. But most people also have a widescreen computer monitor. Your site should work equally well on both platforms. And every device in-between.

2. Beyond “Mobile-Friendly”

   Of course it’s impossible to anticipate every single screen format on every single device with which your website may be visited. The solution is something we like to call “liquid design.” A “liquid” website accounts for every device by moving and flexing as the size of the screen changes. This way, a website can fit any device it encounters, because it re-shapes itself to the right proportions.

3. The Beauty of Liquid Design

   One of the main benefits of a smoothly-functioning liquid website is that it preserves the look and feel of your site for all sizes and devices. This is critical because most people will view a website on multiple devices. For instance, a customer — or potential customer — may view your site on a computer at their office, later on their phone while they are out somewhere, and finally at home on their iPad. You want to make sure that the flavor of your site stays consistent across all these devices.

4. How It’s Done

   Using the experience garnered during more than two decades of both designing and programming websites, we’ve created a unique method that delivers this result. It takes a designer that knows programming, and a programmer that understands design, working together.