AI SEO SERVICES
When Clients Ask AI Who to Hire, Be the Name It Gives.
Your next client may never see a page of search results. They’ll ask ChatGPT, Gemini or Google’s AI for a recommendation and trust the answer. Caroff Communications makes sure that answer includes you.
Search marketing since 1995 · Google Partner · Built for law firms, medical practices and financial firms
Search Changed. Did Your Visibility Change With It?
“Who’s the best estate planning attorney near me?” “Which dentist in my area does Invisalign?” “Should I hire a CPA or a wealth manager?” Questions like these used to end with ten blue links. Now they end with a single, confident AI answer and a short list of names. If yours isn’t one of them, the client never knows you exist.
Ranking on Google still matters. But AI search engines read the web differently, and a firm that ranks well can still be left out of the answer.
Five Reasons Good Firms Go Missing in AI Answers
AI can’t get in. Your site may be quietly blocking the crawlers that feed ChatGPT, Perplexity and other AI tools. There’s no warning and no report.
Your pages don’t answer the question. AI pulls clear, quotable facts. Slogans like “compassionate representation” give it nothing to cite, so it cites someone else.
AI isn’t sure who you are. If your name, address, services and credentials vary across the web, AI recommends a firm it can confidently identify.
Your reputation is invisible to machines. Reviews, awards and certifications locked in images, widgets or PDFs earn you no credit.
Nobody is watching. Search Console tracks rankings. Nothing tracks whether ChatGPT recommends you, unless someone sets it up.
Find out where you stand →Found. Trusted. Recommended.
AI SEO isn’t a trick or a shortcut. It’s the discipline we’ve practiced since 1995, applied to a new kind of search engine. Our work falls into four pillars, in the order AI itself evaluates you.
Access: Make Sure AI Can Find You
We check that every major AI crawler can reach your site and that key pages load fast and read cleanly. Because we build websites too, we fix problems directly instead of handing you a to-do list.
- AI crawler access review and robots.txt policy
- Site speed and Core Web Vitals
- Clean, crawlable page structure
- Bing indexing for ChatGPT Search and Copilot
Clarity: Content AI Can Quote
AI engines lift clear sentences and direct answers. Our in-house writers turn your expertise into content that answers the exact questions your clients ask.
- Answer-first service and practice-area pages
- FAQ content built from real client questions
- Comparison and “how to choose” guides
- Consistent descriptions of who you are
Trust: Prove You’re the Real Thing
AI favors sources it can verify. We make your credentials, reviews and reputation readable to machines and consistent across the web.
- Structured data for your firm, people, services and reviews
- Google Business Profile optimization
- Directory and citation consistency
- Review generation and reputation management
Tracking: Built for Maximum Visibility
You can’t grow what you can’t see. Every engagement starts with setting up the tracking that shows where you appear, in traditional search and AI answers, and what that brings in.
- Google Analytics 4, Search Console and Bing Webmaster Tools setup
- Call and form conversion tracking
- AI referral and prompt tracking
- Plain-English monthly reports
We Set Up the Tracking. You See Every Win.
Tracking is part of our service, not an add-on. We configure Google Analytics 4, Google Search Console, Bing Webmaster Tools and call and form tracking, so every gain in visibility is measured from day one.
Then we track the questions your clients ask across leading AI platforms and separate visitors who arrive from ChatGPT, Perplexity, Gemini and other AI tools. With accurate data in place, we spot gaps sooner, act faster and keep your visibility as high as it can be.
Visible Everywhere Your Clients Ask
Each AI platform finds and weighs sources differently. We optimize for all of them, so your visibility doesn’t depend on just one.
Google AI Overviews
Direct-answer content plus technical SEO and reputation signals, so your firm is one of the sources it cites.
Google AI Mode
Section-level optimization and structured data that keep you in the conversation as questions get specific.
ChatGPT
A stronger Bing presence, content and off-site reputation so ChatGPT can find, trust and recommend you.
Gemini
Content aligned with search intent, plus a Google Business Profile and citations in top shape.
Perplexity
Answer-first pages and authority signals that earn a spot in its source list.
Claude
Authoritative content and consistent brand signals so it recognizes you as a credible source.
Microsoft Copilot
Bing optimization that keeps you visible to professionals searching from work.
Four Steps From Invisible to Recommended
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1
Free AI Visibility Check
We ask leading AI platforms your clients’ questions and show who gets recommended today, and whether AI crawlers can reach your site.
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2
Custom Strategy
Your strategist builds a plan that tackles the biggest gaps first: access, then content, then trust signals.
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3
Tracking Setup and Implementation
We set up full tracking first, then fix technical issues, publish content, update profiles and build your reputation.
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4
Ongoing Reporting
Monthly reports show where you appear in AI answers, how you compare to competitors and the inquiries it drives.
Three Decades of Search. One Team That Does It All.
We’ve helped businesses get found online since 1995, through every major shift in how people search. AI is the biggest one yet, and we’re ready for it.
We know your industry. Law firms, medical and dental practices, financial advisors and accountants are our core clients.
We build, write and optimize under one roof. Websites, content, SEO and PPC are all in-house, so fixes happen fast.
Local is our strength. AI SEO paired with local SEO and Google Business Profile management.
Real people, real accountability. Experienced strategists who know your business by name.
Measurable results. We set up the tracking ourselves and report on visibility, inquiries and new clients.
| Caroff Communications | AI visibility software | Typical SEO agency | In-house | |
|---|---|---|---|---|
| Who does the work | Our team, start to finish | You do; the tool reports | Content and links only | Staff, when time allows |
| Website fixes | In-house developers | Not included | Often limited | Depends on vendor |
| Content | Written for your industry | Not included | Often generic | Competes with billable work |
| Tracking setup | Set up by our team | You configure it | Sometimes | Depends on skills |
| AI tracking | Monthly prompt and citation reports | Often strong | Rarely included | Manual spot checks |
| Local SEO | Included and integrated | Not included | Sometimes | Varies |
“Michael Caroff's SEO/Web design group is by far the best, most professional and courteous company I have encountered. Michael provides personal service almost any time of day or night without going through a lot of red tape. His services substantially increased my law practice clientele in a relatively short time.”
— Jeffrey Toff, Attorney
Your Questions, Answered
What is AI SEO?
AI SEO makes your business easy for tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and recommend. Traditional SEO aims for a high ranking in a list of links. AI SEO aims for a place inside the answer itself.
Is AI SEO the same as GEO or AEO?
They’re closely related. Generative engine optimization and answer engine optimization both describe earning visibility in AI-generated answers. We say “AI SEO” because it builds on everything good SEO already does.
Does AI SEO replace traditional SEO?
No. AI platforms draw on the same signals search engines use: quality content, a healthy website and a strong reputation. The best results come from doing both together.
How do you measure AI visibility?
We start by setting up Google Analytics, Search Console, Bing Webmaster Tools and call and form tracking. Then we run your clients’ real questions across leading AI platforms on a schedule and record who gets mentioned and cited.
Do you set up the tracking, or do we?
We do. Tracking setup is part of our service, so you have an accurate picture of your visibility from the start with nothing technical to handle.
How long does it take to see results?
Technical fixes can take effect quickly. Content and reputation work builds over a few months. We set realistic expectations up front and report every month.
Do I need a new website?
Usually not. Most improvements happen on your current site. If its foundation is holding you back, we’ll explain the options, and since we build websites, we can handle it.
What does it cost?
Pricing depends on your market, competition and how many services or locations you cover. We’ll recommend a plan after your free visibility check.
Is AI Recommending You, or Your Competitor?
Find out in a free AI visibility check. We’ll show you where your firm appears in AI answers today, who’s showing up instead, and the first steps to fix it. No obligation, no pressure.
Or call us at (818) 784-0922