How Often You Need to Redesign Your Website

Redesigning a website can be a time-consuming process filled with endless meetings, discussions on improvements, and proposals on how to enhance the overall user experience. However, the lifespan of a website design is fairly short, with industry standards suggesting approximately 2 to 3 years, though some may push their sites to last longer.  Furthermore, how … Read More

Optimizing for the Unknown

In the dynamic world of digital marketing, understanding and optimizing website traffic is crucial for driving conversions and achieving online success. Traffic can come from a variety of sources: organic searches, paid advertising, social media, referral sites, email campaigns, and direct visits. Each of these channels contribute to a website’s overall visibility, but conversions from … Read More

SEO and ROI; Age Old Enemies

In the intricate dance between SEO and ROI, businesses often find themselves caught in a complex tangle. SEO, or Search Engine Optimization, can be the key to unlocking organic rankings, driving traffic, and ultimately boosting sales. On the other hand, ROI, or Return on Investment, is the measure of how much profit a business generates … Read More

Does SEO Drive ROI?

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction … Read More

Why You Shouldn’t Sell Christmas Trees in July

Almost half of all U.S. homes stock up on seasonal chocolates for the winter holidays, but only 25% buy chocolate for Halloween. This sweet little fact is a clear reminder of market rhythms and consumer habits, or more precisely, business seasonality. It’s also a compelling example of why you shouldn’t sell Christmas trees in July. … Read More

Why Lawyers Should Stay Far Away from Templated Website Builders

In today’s digital age, establishing a strong online presence is crucial for any law firm. This is especially important if you have a new law firm or are looking to update your old website. While templated website builders may seem like cheaper options, the reality is that they come with more cons than pros. In … Read More

How Negative Headlines Create Positive Results

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations.  For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate … Read More

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