Intent Matters; Not All Keywords Are the Same

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent.  Keyword … Read More

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to … Read More

Walking the fine line between selling and being empathetic

Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so … Read More

Same day reporting from Google Search Console is here

Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity.  So, instead of waiting three days to see how quickly … Read More

associations and accreditations

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