Websites for Attorneys: Creativity Within a Box

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed.   Listen to the Podcast Michael: Clients don’t hire companies, … Read More

4 ways that website design is like songwriting

While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format … Read More

Show clients why they should choose your law firm by demonstrating how you are unique

When selecting an attorney, clients have a variety of professionals to choose from. In marketing your law firm, it is essential that you demonstrate what sets you apart from the competition. Thus, you need to provide potential clients good reasons why they should choose you. Remember that most — or all — competing law firms … Read More

Is a lawyer billboard an effective advertising tool?

We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just … Read More

5-Step Program to Make Your SEO and PPC Work Together

While it is true that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two different animals, there is enough commonality to provide a great amount of efficiency when doing them together. So, read on for our step-by-step guide to maximizing the effectiveness of your combined digital marketing campaign. 1. Determine the best keywords for … Read More

The problem with “mobile-first” design

Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking … Read More

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