Category: Search Engine Optimization

How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer
There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled …

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Posted in Search Engine Optimization, Website Design

Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff
It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO

Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff
(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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Posted in Marketing, Pay-Per-Click, PPC, Search Engine Optimization, SEO

Are keywords a thing of the past? Actually, yes.

Posted on November 20, 2018 by Michael Caroff
First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until …

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Posted in Marketing, Search Engine Optimization, SEO

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

The truth behind SEO

Posted on September 24, 2018 by Michael Caroff
What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization …

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Posted in Marketing, Search Engine Optimization, SEO
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