Category: Search Engine Optimization

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff
The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

Continue reading "Algorithm schmalgorithm: Why our clients don’t worry about Google updates"

Read More
Posted in Search Engine Optimization, Website Design

Same day reporting from Google Search Console is here

Posted on February 19, 2020 by Caroff Writer
Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity.  So, instead of waiting three days to see how quickly …

Continue reading "Same day reporting from Google Search Console is here"

Read More
Posted in Search Engine Optimization

How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer
There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled …

Continue reading "How to change domain names without killing your SEO"

Read More
Posted in Search Engine Optimization, Website Design

Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff
It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

Continue reading "Ethical digital marketing: Websites, SEO, and PPC done right"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO

Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff
(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

Continue reading "Why users don’t convert on their first visit to your website"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Search Engine Optimization, SEO

Are keywords a thing of the past? Actually, yes.

Posted on November 20, 2018 by Michael Caroff
First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until …

Continue reading "Are keywords a thing of the past? Actually, yes."

Read More
Posted in Marketing, Search Engine Optimization, SEO

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

Continue reading "Caroff Communications president does radio interview"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

associations and accreditations

Learn More
Loader