Search Engine Optimization Archives - Responsive Websites, SEO, PPC

Optimizing for the Unknown

Posted on February 21, 2024 by Michael Caroff

In the dynamic world of digital marketing, understanding and optimizing website traffic is crucial for driving conversions and achieving online success. Traffic can come from a variety of sources: organic searches, paid advertising, social media, referral sites, email campaigns, and direct visits. Each of these channels contribute to a website’s overall visibility, but conversions from …

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SEO and ROI; Age Old Enemies

Posted on January 22, 2024 by Michael Caroff

In the intricate dance between SEO and ROI, businesses often find themselves caught in a complex tangle. SEO, or Search Engine Optimization, can be the key to unlocking organic rankings, driving traffic, and ultimately boosting sales. On the other hand, ROI, or Return on Investment, is the measure of how much profit a business generates …

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Does SEO Drive ROI?

Posted on January 9, 2024 by Michael Caroff

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction …

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Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff

The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

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Same day reporting from Google Search Console is here

Posted on February 19, 2020 by Caroff Writer

Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity. So, instead of waiting three days to see how quickly …

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How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer

There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself. There are several examples of companies who struggled …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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