Category: Website Design

4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff
While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

Continue reading "4 ways that website design is like songwriting"

Read More
Posted in Website Design

Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff
We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

Continue reading "Is a lawyer billboard an effective advertising tool?"

Read More
Posted in Marketing, Website Design

The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff
Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

Continue reading "The problem with “mobile-first” design"

Read More
Posted in Responsive Design, Website Design

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff
The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

Continue reading "Algorithm schmalgorithm: Why our clients don’t worry about Google updates"

Read More
Posted in Search Engine Optimization, Website Design

How to write good relevant articles for attorneys

Posted on January 7, 2020 by Michael Caroff
Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then …

Continue reading "How to write good relevant articles for attorneys"

Read More
Posted in Website Design

How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer
There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled …

Continue reading "How to change domain names without killing your SEO"

Read More
Posted in Search Engine Optimization, Website Design

Why we only build custom WordPress websites

Posted on January 6, 2019 by Michael Caroff
When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits …

Continue reading "Why we only build custom WordPress websites"

Read More
Posted in Responsive Design, Website Build, Website Design

associations and accreditations

Learn More
Loader