Category: Website Design

How to create great blog content for attorneys

Posted on June 6, 2022 by Caroff Writer
Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you …

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Posted in Marketing, Website Content

Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff
Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed.   Listen to the Podcast Michael: Clients don’t hire companies, …

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Posted in Responsive Design, Website Content

4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff
While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

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Posted in Website Design

Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff
We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

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Posted in Marketing, Website Design

The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff
Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

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Posted in Responsive Design, Website Design

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff
The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

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Posted in Search Engine Optimization, Website Design

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