Category: Website Design

How attorneys can navigate slow business periods

Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients … Read More

How to create great blog content for attorneys

Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you … Read More

Websites for Attorneys: Creativity Within a Box

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed.   Listen to the Podcast Michael: Clients don’t hire companies, … Read More

4 ways that website design is like songwriting

While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format … Read More

Is a lawyer billboard an effective advertising tool?

We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just … Read More

The problem with “mobile-first” design

Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking … Read More

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