Category: Website Design

How attorneys can navigate slow business periods

Posted on January 17, 2023 by Michael Caroff
Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients …

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Posted in Marketing, Website Content

How to create great blog content for attorneys

Posted on June 6, 2022 by Caroff Writer
Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you …

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Posted in Marketing, Website Content

Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff
Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed.   Listen to the Podcast Michael: Clients don’t hire companies, …

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Posted in Responsive Design, Website Content

4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff
While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

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Posted in Website Design

Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff
We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

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Posted in Marketing, Website Design

The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff
Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

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Posted in Responsive Design, Website Design

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