Category: Website Design

Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff
The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

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Posted in Search Engine Optimization, Website Design

How to write good relevant articles for attorneys

Posted on January 7, 2020 by Michael Caroff
Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then …

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Posted in Website Design

How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer
There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled …

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Posted in Search Engine Optimization, Website Design

Why we only build custom WordPress websites

Posted on January 6, 2019 by Michael Caroff
When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits …

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Posted in Responsive Design, Website Build, Website Design

Websites 3.0: The Power of Liquid Design

Posted on November 14, 2018 by Michael Caroff
We’ve previously published several articles about building websites that mention the concept Liquid Design. Interestingly, we get more questions about this particular philosophy than almost anything else. So it seemed like a good idea to go into a little bit more detail. Final thoughts In the end, there is no shortcut to creating an impactful, …

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Posted in Responsive Design, Website Build, Website Design

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

Press covers new website launch of new Caroff Communications website

Posted on September 6, 2018 by Michael Caroff
After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked …

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Posted in Marketing, PPC, Responsive Design, SEO, Website Design

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