Is there any benefit to doing Search Engine Optimization and Pay-Per-Click campaigns simultaneously? You bet there is! Below are the leading reasons why with a combined SEO / PPC program, the whole is more than the sum of the parts.
1 + 1 = 3
Yes, you read that right: the whole is more than the some of the parts. The fact is that with simultaneous SEO and PPC campaigns, you get double the exposure, and up to triple the traffic when both appear in search results.
It does make sense, though, when you realize that you’ve doubled the users awareness of your company, by taking up twice the “real estate” on the page.
Hare and tortoise cooperate
Speedy response (PPC) gives instant testing and feedback to drive SEO efforts; slow and steady (SEO) often provides results you didn’t expect, which you can capitalize on with PPC.
On the other side, SEO campaigns deliver a wide variety of “collateral traffic” to your site, from long-tail (more specific) search phrases that you didn’t know about. You can plug those terms into your PPC campaign, for increased results.
With remarketing and display ads, you can retarget both PPC and SEO visitors for repeated impressions. Bonus: you get branding reinforcement, too.
And remember, since remarketing campaigns can involve graphic ads, you brand your company and its associated images, as well as providing multiple exposures to your products and services. A classic win-win!
Two birds; one stone
Since a lot of the techniques (like good content and layout to increase page view time, on-site coding, etc.) apply to both SEO and PPC, you can do double duty with much of the work.
By including elements like unique graphics and video on your pages, and wrapping it all in a pleasing, user-friendly layout, you can increase page-view time. For your PPC campaign, increased page-view time results in better placement for you listings, at a lower overall cost. On the SEO side, it also raises your rankings in the search results.
Clean code (the programming that makes up the pages) also counts. For one thing, it shortens page-load time, and also avoids any of the hangups that make search engines penalize your page by lowering your rankings.
Tracking gives you power
Both provide unique data sets. The more data, the more effective your marketing is. Period.
PPC and SEO provide similar but separate kinds of data. Cross-referencing that data gives marketing analysts a lot to work with. A really successful online marketing campaign starts off good, but constantly gets better. That’s the real power.
The obvious conclusion
In short, when you run these two (SEO and PPC) together, each one delivers more than it would on it’s own. And it costs less than running both separately. That’s why businesses with successful online marketing programs do both together. It just makes sense.
Want to know how a dedicated SEO/PPC campaign could supercharge your business by leveraging the power of both? Don’t wait to request your free quote.Request a quote