A note about searching for yourself online

Here is a brief explanation of why what YOU see on the search engines may not match what other people see. This is a conversation we frequently have, which leads to a lot of confusion.

  • We’re San Diego based

    We work with companies all over the country, but if you're in San Diego or Los Angeles, we can also meet you face-to-face. Sometime it's the best way to know who you're hiring.
    Meet the company>>
  • Caroff Communications: Our research shows that you’re not coming up anywhere near the top of the search engines.

  • Responsive websites

    We custom-design your site for all desktops, tablets, and phones.
    See our work >>
  • Business Owner: Oh, no, we always come up high in the search engines. We don’t need any search engine work.

  • Combined SEO & PPC

    Done together, they can provide incredibly powerful marketing.
    See why >>
  • There are two reasons for this discrepancy

    1) You searched on your own name
    Let’s say your business name is “Chris Wisenheimer Waffle Irons,” and you search on that. Of course you’re going to come up first — it’s a very specific term and no other site includes it. You don’t need an SEO company to make that happen.

  • 2) Google has tracked your web surfing behavior
    Everyone visits their own site; some do it quite often. After a while, you’ll notice your site “magically” appearing high up in the search results for various terms. That’s because Google judges that the site is relevant to YOU, and they give it extra importance. The problem? Your customers are not seeing what you see.

  • Marketing Analysis

    We want your business. Let us provide you a free marketing analysis of your site today. Contact us to get started.
    Request one>>
  • How do you see the “real” results?

    Open a browser you don’t use, and clear all the cookies and history. NOW search for yourself under relevant terms (say “waffle irons,” in the example). What you get may be quite different. But that’s what the rest of the world is seeing.

  • Thanks for getting my website off page 10, and into the top 10 on Google!
    Adam Johnson
    Johnson String