Our approach to your website
Whether we re-design your current website or generate a brand new one, we use a similar process. Here are what we believe are the best practices for creating your optimum website.
We’re San Diego based
Function comes first
The most important thing to know is: what do you want your website to do? It could be a resource for current clients, generate new customer inquiries, gather information, and more. We work with you to determine — and rank in order of importance — the purposes of the site.DETAILS
Your site can also generate new business in a multitude of ways, including phone inquiries and email requests. And every single page on the site provides opportunities to describe your products and services, offer testimonials from current clients, and promote your brand.
What’s most important? This is where we work with you to decide.
Organization supports function
Next, we build a “wireframe.” This is simply a spreadsheet-based representation of the elements on your site, showing how they are arranged and connected. It sounds simple, but it’s critical in making the content and navigation of your site support the functions, in the most user-friendly way possible.DETAILS
Every element is listed as well: logo, address, phone number, awards and certifications, testimonials, copyright line, etc. We establish where they will be on each page: top, sidebar, main content area, bottom, or pop-up.
Doing the wireframe has many benefits; one of them is it forces you to think through how a user will see your site, and get to what they need to reach. It’s an invaluable part of the development process.
Content represents you
Text, graphics, photos, and video make up the content of your site. We evaluate material you currently have, and determine what will work, what needs to be updated or edited, and where should source new materials.DETAILS
With photography, we’re experts at choosing the appropriate images for your company, often combing through tens of thousands of photos to find the best ones. For local (southern California) companies, our photographer and video production team are available.
The graphic design team can create or edit anything from logos to infographics.
Responsive design is essential
Having a responsive website — one that works equally flawlessly on all devices — is no longer a luxury. It’s a necessity. We go a step further, by designing websites that excel on all devices, presenting your content and branding optimally on computers, tablets, and phones alike.DETAILS
There’s more. You don’t want to create every page multiple times. So your site should be designed so as to use the same elements (text, graphics, photos, and video), but present them in the proper way for each device.
Now you’re talking true, elegant, responsive website design. We’re experts.
Finally, your site should be designed so as to best support the content and the functionality, getting the users the information they need as quickly and easily as possible, so they take the actions you’d like them to.
That’s where we shine.
Tracking gives you power
One of the primary purposes of most business websites is to generate sales leads. It’s critical that you be able to track where those leads are coming from. Every website we design and build includes the installation of Google Analytics: the leading tool for tracking website traffic.DETAILS
Want a quote for your website?
Ready for a website that fuses the best of technology and human nature? We’d like to talk to you. Contact us to see what we can do for you.
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