Businesses establish, maintain, and promote their presence on the web for one reason: to increase profit. It’s the rule of thumb for any advertising or marketing program, isn’t it? You should be netting more than you’re spending on the program. Otherwise, you’re losing money.

Internet sales bar chartThat’s where Caroff Communications comes in. For more than 25 years, the president, Michael Caroff, has been using communication vehicles — beginning with an international magazine, and moving onto the web — to increase profit.

Why we’re experts in both fields

Starting with his first website in 1995, Michael has been using site design and production simultaneously with search engine optimization to grow businesses. In reality, they are part of the entire marketing circle, which looks like this:

Marketing circle chartThe “research/analyze” and “drive visitors” portions are the SEO (search engine optimization). The “build/modify” and “produce actions” refer to the website or SEO campaign design. Each time you move through the cycle, you improve the performance.

Are both necessary?

Ideally, you would have the complete marketing circle. But no one ever has infinite resources. If you only do one (either SEO or website design), having a company that understands the entire cycle benefits you, because they’re seeing the whole picture, which makes each individual part of that package work more effectively. Or to put it more succinctly:

We build websites that are as search engine friendly as possible.
We design SEO programs that take advantage of your website’s strengths.

So whether we design (or re-design) your website, run your SEO program, or both, you can rest assured that we’re making the web work for you.

Take a look for yourself:

Want to know more? Give us a call, and we’ll be happy to answer any questions you have. Or check out our crack team of writers, SEO experts, coders, designers, and more.

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