Category: Marketing

Why your leads won’t convert to sales

Posted on September 8, 2022 by Caroff Writer
Imagine this scenario: Your marketing advertising strategy is working. People are visiting your website, filling out your forms, and suddenly you’ve got a steady flow of new leads. But despite this influx of potential customers, your conversion rate is low. Now what? Instead of spending money on more advertising, you may be able to solve …

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Posted in Marketing

Why do we care about increasing law firm referrals

Posted on July 7, 2022 by Caroff Writer
A steady flow of law firm leads and referrals can grow your firm, ease your worries about getting new clients, strengthen relationships with existing clients, and help you build a trust-worthy reputation. And many attorneys are turning to client referral techniques to do just that.  According to a 2015 Nielsen report, the most trustworthy advertising …

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Posted in Marketing

How to create great blog content for attorneys

Posted on June 6, 2022 by Caroff Writer
Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you …

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Posted in Marketing, Website Content

Turning Law Firm Clients into Referral Sources

Posted on May 18, 2022 by Caroff Writer
Referrals to your legal company might come from a co-worker, a previous client, or simply word of mouth in your neighborhood. However, unless you have a plan in mind to create and convert great referrals, many of the ideal new clients and cases you may get could slip away. Consider this: referrals are fantastic since …

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Posted in Marketing

Close More Law Firm Leads with These 3 Tips

Posted on April 12, 2022 by Caroff Writer
For many lawyers, generating law firm leads is a concept with which they’re not all that familiar because it’s more of a marketing and sales strategy employed by business, rather than a legal concept. However, your firm is a business, so building and establishing clientele for the firm is essential.  What is lead generation? Simply …

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Posted in Marketing

How attorneys are turning former clients into new revenue

Posted on February 9, 2022 by Caroff Writer
Attorneys are always thinking about how they can increase their referrals. Why? Because having a steady stream of referrals can accelerate the growth of your firm, bring in new revenue, and set your mind at ease about getting new clients. If you want to grow your practice, don’t ignore the importance of referral marketing. And, …

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Posted in Marketing

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