Category: Marketing

How attorneys can navigate slow business periods

Posted on January 17, 2023 by Michael Caroff
Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients …

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Posted in Marketing, Website Content

Tracking leads for your law firm

Posted on December 13, 2022 by Michael Caroff
If you’re an attorney today, you understand the importance of law firm marketing. A well-crafted marketing plan can help boost your online reach, optimize your marketing spend and grow your services. But regardless of how you market your firm, it’s important to measure your strategy. Without tracking leads for your law firm, you’ll have no …

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Posted in Marketing

Make the most of seasonal trends with creative marketing

Posted on November 7, 2022 by Michael Caroff
If you’re a business owner or digital marketer, you probably pore over your website analytics frequently. If so, have you noticed that your traffic and sales fluctuate with certain seasons or holidays? Trends such as these are called seasonality. Seasonality refers to periodic fluctuations in certain business and marketing cycles, based on the seasons in …

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Posted in Marketing

PPC marketing funnels, explained and done right

Posted on October 5, 2022 by Caroff Writer
The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as …

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Posted in Marketing, PPC

Why your leads won’t convert to sales

Posted on September 8, 2022 by Caroff Writer
Imagine this scenario: Your marketing advertising strategy is working. People are visiting your website, filling out your forms, and suddenly you’ve got a steady flow of new leads. But despite this influx of potential customers, your conversion rate is low. Now what? Instead of spending money on more advertising, you may be able to solve …

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Posted in Marketing

Why do we care about increasing law firm referrals

Posted on July 7, 2022 by Caroff Writer
A steady flow of law firm leads and referrals can grow your firm, ease your worries about getting new clients, strengthen relationships with existing clients, and help you build a trust-worthy reputation. And many attorneys are turning to client referral techniques to do just that.  According to a 2015 Nielsen report, the most trustworthy advertising …

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Posted in Marketing

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