Category: Marketing

How Negative Headlines Create Positive Results

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations.  For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate … Read More

Why Attorneys Hate Marketing Their Law Firm

Lawyers spend years honing their craft, wading through dense legal texts and laboring over important cases. But when it comes to marketing a law firm, many lawyers fall short. Not only is marketing not taught in law schools; but it’s often seen as unethical. After all, the law is about client advocacy and detailed legal … Read More

A guide to cost-per-lead for law firms

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite.  Generally speaking, attorney … Read More

When to Leave Google Ad Campaigns Alone

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make … Read More

We’ve been marketing lawyers for 10 years

In a highly competitive legal market, attracting clients is the biggest challenge for lawyers and law firms. That’s why you need digital marketing if you’re an attorney. An effective digital marketing strategy will help you reach audiences that other attorneys overlook, and trace client acquisitions so you can make informed decisions about your budget and … Read More

How attorneys can navigate slow business periods

Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients … Read More

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