Category: Marketing

An offline approach to online marketing

Posted on October 15, 2020 by Michael Caroff
For many business owners, looking at online marketing reports is confusing and frustrating. They often get overwhelmed by the simple fact that the activity is digital and online, instead of physical and in person.    Yes, the internet has changed the world, but most online marketing strategies still mimic offline behavior. It’s time to stop …

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Posted in Marketing

Tune up your online communications strategy

Posted on August 5, 2020 by Michael Caroff
An odd thing is happening during this most recent and devastating economic downturn: companies have been putting more emphasis (and resources, both time and money) into their marketing. At least, their online marketing. What’s the explanation? First, a little history Stock market wisdom: buy low, sell high. Business wisdom: when times get tough, ramp up …

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Posted in Marketing

Walking the fine line between selling and being empathetic

Posted on February 25, 2020 by Michael Caroff
Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so …

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Posted in Marketing

Web marketing for divorce attorneys: Do you need a law firm expert?

Posted on October 6, 2019 by Michael Caroff
In a word, “yes.” With over 20 years’ history in the field of SEO (Search Engine Optimization), PPC (Pay-Per-Click) and Websites, we have helped — and will probably continue to help — a wide variety of businesses. But there is no denying that the single greatest concentration of our experience lies in the area of …

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Posted in Marketing

Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff
Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Posted in Marketing, SEO

Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff
It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO

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