Category: Marketing

Does SEO Drive ROI?

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction … Read More

Why You Shouldn’t Sell Christmas Trees in July

Almost half of all U.S. homes stock up on seasonal chocolates for the winter holidays, but only 25% buy chocolate for Halloween. This sweet little fact is a clear reminder of market rhythms and consumer habits, or more precisely, business seasonality. It’s also a compelling example of why you shouldn’t sell Christmas trees in July. … Read More

How Negative Headlines Create Positive Results

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations.  For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate … Read More

Why Attorneys Hate Marketing Their Law Firm

Lawyers spend years honing their craft, wading through dense legal texts and laboring over important cases. But when it comes to marketing a law firm, many lawyers fall short. Not only is marketing not taught in law schools; but it’s often seen as unethical. After all, the law is about client advocacy and detailed legal … Read More

A Guide to Cost-Per-Lead for Law Firms

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite.  Generally speaking, attorney … Read More

When to Leave Google Ad Campaigns Alone

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make … Read More

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