Category: Marketing

Unique Free Marketing Audit Offer

Unique Free Marketing Audit Offered Online by Digital Agency Caroff Communications SAN DIEGO, Aug. 1, 2019 /PRNewswire/ — Moving beyond the standard “numbers and stats” automatically-generated marketing reports generally found online, Caroff Communications has breathed life into this process. Consisting of a mere 7 simple “Yes/No” questions, their form can be completed in just a couple of … Read More

Lead generation is dead — Long live collaborative marketing!

Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when … Read More

Why users don’t convert on their first visit to your website

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This … Read More

How Google Ads gives you super-targeting capabilities

PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired … Read More

Are keywords a thing of the past? Actually, yes.

First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until … Read More

Caroff Communications president does radio interview

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is … Read More

The truth behind SEO

What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization … Read More

Press covers new website launch of new Caroff Communications website

After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked … Read More

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