Marketing Archives - Responsive Websites, SEO, PPC

How Negative Headlines Create Positive Results

Posted on November 14, 2023 by Michael Caroff

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations. For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate …

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Why Attorneys Hate Marketing Their Law Firm

Posted on October 17, 2023 by Michael Caroff

Lawyers spend years honing their craft, wading through dense legal texts and laboring over important cases. But when it comes to marketing a law firm, many lawyers fall short. Not only is marketing not taught in law schools; but it’s often seen as unethical. After all, the law is about client advocacy and detailed legal …

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Why You Should Define Value per Lead

Posted on August 17, 2023 by Caroff Writer

How can you tell if a business campaign is successful? Most people would say by looking at a company’s bottom line. Most of the time, however, it’s about customer acquisition, as more customers translate to more opportunities to make money. In B2B, almost every customer started off as a lead at one point. But in …

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A guide to cost-per-lead for law firms

Posted on June 22, 2023 by Michael Caroff

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite. Generally speaking, attorney …

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When to Leave Google Ad Campaigns Alone

Posted on June 15, 2023 by Caroff Writer

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make …

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We’ve been marketing lawyers for 10 years

Posted on April 6, 2023 by Caroff Writer

In a highly competitive legal market, attracting clients is the biggest challenge for lawyers and law firms. That’s why you need digital marketing if you’re an attorney. An effective digital marketing strategy will help you reach audiences that other attorneys overlook, and trace client acquisitions so you can make informed decisions about your budget and …

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How attorneys can navigate slow business periods

Posted on January 17, 2023 by Michael Caroff

Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients …

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