In a highly competitive legal market, attracting clients is the biggest challenge for lawyers and law firms. That’s why you need digital marketing if you’re an attorney. An effective digital marketing strategy will help you reach audiences that other attorneys overlook, and trace client acquisitions so you can make informed decisions about your budget and …

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If you’re an attorney today, you understand the importance of law firm marketing. A well-crafted marketing plan can help boost your online reach, optimize your marketing spend and grow your services. But regardless of how you market your firm, it’s important to measure your strategy. Without tracking leads for your law firm, you’ll have no …

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If you’re a business owner or digital marketer, you probably pore over your website analytics frequently. If so, have you noticed that your traffic and sales fluctuate with certain seasons or holidays? Trends such as these are called seasonality. Seasonality refers to periodic fluctuations in certain business and marketing cycles, based on the seasons in …

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Imagine this scenario: Your marketing advertising strategy is working. People are visiting your website, filling out your forms, and suddenly you’ve got a steady flow of new leads. But despite this influx of potential customers, your conversion rate is low. Now what? Instead of spending money on more advertising, you may be able to solve …

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