Category: Marketing

Lead generation is dead — Long live collaborative marketing!

Posted on April 10, 2019 by Michael Caroff
Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when …

Continue reading "Lead generation is dead — Long live collaborative marketing!"

Read More
Posted in Marketing

Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff
(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

Continue reading "Why users don’t convert on their first visit to your website"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Search Engine Optimization, SEO

How Google Ads gives you super-targeting capabilities

Posted on November 27, 2018 by Michael Caroff
PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired …

Continue reading "How Google Ads gives you super-targeting capabilities"

Read More
Posted in Marketing, Pay-Per-Click, PPC

Are keywords a thing of the past? Actually, yes.

Posted on November 20, 2018 by Michael Caroff
First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until …

Continue reading "Are keywords a thing of the past? Actually, yes."

Read More
Posted in Marketing, Search Engine Optimization, SEO

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

Continue reading "Caroff Communications president does radio interview"

Read More
Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

The truth behind SEO

Posted on September 24, 2018 by Michael Caroff
What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization …

Continue reading "The truth behind SEO"

Read More
Posted in Marketing, Search Engine Optimization, SEO
Tagged

associations and accreditations

Learn More
Loader