PPC Archives - Responsive Websites, SEO, PPC

PPC marketing funnels, explained and done right

Posted on October 5, 2022 by Caroff Writer

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as …

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Remarketing works… if you do it right

Posted on August 4, 2022 by Caroff Writer

Let’s say a customer discovers your website. You think they followed one of your Google Ads or found you through an organic search query. They look around, maybe even spend a lot of time on your site, but they don’t buy anything and eventually leave. You just lost a potential customer. But you gained a …

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6 PPC Mistakes Attorneys Make

Posted on December 8, 2021 by Michael Caroff

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign. So if you are running a PPC campaign but the people searching for the practice …

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60 days without PPC: Are you sure you want to pause Google Ads?

Posted on December 9, 2020 by Michael Caroff

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and …

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How much does PPC for attorneys cost?

Posted on November 12, 2020 by Michael Caroff

For most people (and businesses), the need for an attorney is a rare occurrence. However, both individuals and businesses have one thing in common in reference to lawyers: when they need an attorney, they need one right now. It is that urgency which lends PPC campaigns the advantage when it comes to marketing attorneys online. …

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Managing PPC Campaigns Like a Musician

Posted on August 19, 2020 by Michael Caroff

Whether or not they ask it, there is one question that comes to mind whenever people talk to me about PPC advertising: does playing in a band have anything to do with this? The simple answer is: yes. First, much like music, advertising in general — and online advertising specifically — is a combination of …

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Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

Posted on November 10, 2019 by Caroff Writer

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review …

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The Team
that ROCKS!

Category: PPC

PPC marketing funnels, explained and done right

Remarketing works… if you do it right

6 PPC Mistakes Attorneys Make

60 days without PPC: Are you sure you want to pause Google Ads?

How much does PPC for attorneys cost?

Managing PPC Campaigns Like a Musician

Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

associations and accreditations

The Teamthat ROCKS!

Category: PPC

associations and accreditations

The Team
that ROCKS!