PPC Archives - Responsive Websites, SEO, PPC

Performance Max isn’t a black box

Posted on September 5, 2023 by Michael Caroff

Google’s AI-powered Performance Max (PMax) is a campaign type in Google Ads that aims to take the guesswork out of advertising and maximize performance across various Google platforms, using machine learning algorithms to make advertising campaigns more effective. As the fastest growing product in the Google platform, Performance Max’s AI-powered optimization requires no keywords. Instead, …

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Why You Should Define Value per Lead

Posted on August 17, 2023 by Caroff Writer

How can you tell if a business campaign is successful? Most people would say by looking at a company’s bottom line. Most of the time, however, it’s about customer acquisition, as more customers translate to more opportunities to make money. In B2B, almost every customer started off as a lead at one point. But in …

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How PPC impacts web sales

Posted on March 3, 2023 by Michael Caroff

If you own a business, you know that PPC advertising can help you stay competitive in a crowded market, especially if you can’t drive more website traffic through organic ranking. In fact, in a Search Ads Pause study, Google found that 89% of paid clicks are essentially lost and not recovered in organic clicks when …

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PPC for Attorneys in San Diego

Posted on February 21, 2023 by Michael Caroff

PPC, or pay-per-click, advertising can be a highly effective way for attorneys in San Diego to attract new clients and grow their practice. One of the main advantages of PPC is its ability to target specific audiences. For example, an attorney specializing in personal injury cases can use PPC to target individuals in San Diego …

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PPC marketing funnels, explained and done right

Posted on October 5, 2022 by Caroff Writer

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as …

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Remarketing works… if you do it right

Posted on August 4, 2022 by Caroff Writer

Let’s say a customer discovers your website. You think they followed one of your Google Ads or found you through an organic search query. They look around, maybe even spend a lot of time on your site, but they don’t buy anything and eventually leave. You just lost a potential customer. But you gained a …

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6 PPC Mistakes Attorneys Make

Posted on December 8, 2021 by Michael Caroff

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign. So if you are running a PPC campaign but the people searching for the practice …

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The Team
that ROCKS!

Category: PPC

Performance Max isn’t a black box

Why You Should Define Value per Lead

How PPC impacts web sales

PPC for Attorneys in San Diego

PPC marketing funnels, explained and done right

Remarketing works… if you do it right

6 PPC Mistakes Attorneys Make

associations and accreditations

The Teamthat ROCKS!

Category: PPC

associations and accreditations

The Team
that ROCKS!