Category: PPC

The Impact of Pausing Google Ads; Part 2

In Part 1 of our “Pausing Google Ads” series, we examined what happened after a business owner’s decision to test for a month pausing Google Ads, which led to devastating results. It turns out, Google Ads was the hero behind the scenes, driving the best site activity. Without it, visitors were less engaged – 2 … Read More

Performance Max isn’t a Black Box

Google’s AI-powered Performance Max (PMax) is a campaign type in Google Ads that aims to take the guesswork out of advertising and maximize performance across various Google platforms, using machine learning algorithms to make advertising campaigns more effective.  As the fastest growing product in the Google platform, Performance Max’s AI-powered optimization requires no keywords. Instead, … Read More

PPC marketing funnels, explained and done right

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as … Read More

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