Category: PPC

Performance Max isn’t a black box

Google’s AI-powered Performance Max (PMax) is a campaign type in Google Ads that aims to take the guesswork out of advertising and maximize performance across various Google platforms, using machine learning algorithms to make advertising campaigns more effective.  As the fastest growing product in the Google platform, Performance Max’s AI-powered optimization requires no keywords. Instead, … Read More

PPC marketing funnels, explained and done right

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as … Read More

6 PPC Mistakes Attorneys Make

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign.  So if you are running a PPC campaign but the people searching for the practice … Read More

associations and accreditations

Learn More