Category: Pay-Per-Click

Michael talks PPC myths and misinformation in radio interview

Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as: Why PPC is so difficult for the “lay person” to understand How data … Read More

Why users don’t convert on their first visit to your website

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This … Read More

How Google Ads gives you super-targeting capabilities

PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired … Read More

Caroff Communications president does radio interview

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is … Read More

The Single Most Important Setting in Your Google Adwords Campaigns

There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But … Read More

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