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6 PPC Mistakes Attorneys Make

Posted on December 8, 2021 by Michael Caroff

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign. So if you are running a PPC campaign but the people searching for the practice …

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60 days without PPC: Are you sure you want to pause Google Ads?

Posted on December 9, 2020 by Michael Caroff

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and …

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How much does PPC for attorneys cost?

Posted on November 12, 2020 by Michael Caroff

For most people (and businesses), the need for an attorney is a rare occurrence. However, both individuals and businesses have one thing in common in reference to lawyers: when they need an attorney, they need one right now. It is that urgency which lends PPC campaigns the advantage when it comes to marketing attorneys online. …

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Managing PPC Campaigns Like a Musician

Posted on August 19, 2020 by Michael Caroff

Whether or not they ask it, there is one question that comes to mind whenever people talk to me about PPC advertising: does playing in a band have anything to do with this? The simple answer is: yes. First, much like music, advertising in general — and online advertising specifically — is a combination of …

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Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

Posted on November 10, 2019 by Caroff Writer

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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30 Days Without PPC: The Negative Effects of Pausing Google Ad Campaigns

Posted on August 17, 2019 by Craig Streaman

“Don’t it always seem to go That you don’t know what you’ve got Till it’s gone” Joni Mitchell We’ve been working with some of our best clients for 10+ years, offering a variety of site design, re-design, and digital marketing services to help them build business. Of course, strategies change over the course of a …

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