Category: PPC

How Google Ads gives you super-targeting capabilities

PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired … Read More

Caroff Communications president does radio interview

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is … Read More

Press covers new website launch of new Caroff Communications website

After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked … Read More

associations and accreditations

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