Category: SEO

Why Lawyers Lose Leads to Other Law Firms

In the fiercely competitive legal landscape, every lead counts. Yet despite investing heavily in cost per lead and understanding the potential value per lead, many firms find themselves losing leads to another law firm. Whether it’s a referral source that slips through their fingers or an online search that leads to their competitors, the stakes … Read More

Why Your Site SEO Isn’t Working

SEO is not a magic bullet, but that doesn’t mean it’s worthless either. Businesses sometimes turn to SEO as a last-ditch effort or as a sole resource for meeting all engagement and conversion goals, especially when their site isn’t ranking.  Such unrealistic expectations can doom SEO strategies from the start. Instead, SEO should be viewed … Read More

SEO and ROI; Age Old Enemies

In the intricate dance between SEO and ROI, businesses often find themselves caught in a complex tangle. SEO, or Search Engine Optimization, can be the key to unlocking organic rankings, driving traffic, and ultimately boosting sales. On the other hand, ROI, or Return on Investment, is the measure of how much profit a business generates … Read More

Does SEO Drive ROI?

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction … Read More

A Guide to Cost-Per-Lead for Law Firms

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite.  Generally speaking, attorney … Read More

When to Leave Google Ad Campaigns Alone

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make … Read More

SEO for Attorneys in San Diego

In today’s digital age, having a strong online presence is crucial for businesses, including law firms. Search engine optimization (SEO) is one of the most effective ways to boost your online visibility and attract potential clients. In this article, we’ll explore the key SEO strategies for attorneys in San Diego and how they can help … Read More

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