SEO Archives - Responsive Websites, SEO, PPC

A guide to cost-per-lead for law firms

Posted on June 22, 2023 by Michael Caroff

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite. Generally speaking, attorney …

Continue reading "A guide to cost-per-lead for law firms"

When to Leave Google Ad Campaigns Alone

Posted on June 15, 2023 by Caroff Writer

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make …

Continue reading "When to Leave Google Ad Campaigns Alone"

SEO for Attorneys in San Diego

Posted on April 27, 2023 by Caroff Writer

In today’s digital age, having a strong online presence is crucial for businesses, including law firms. Search engine optimization (SEO) is one of the most effective ways to boost your online visibility and attract potential clients. In this article, we’ll explore the key SEO strategies for attorneys in San Diego and how they can help …

Continue reading "SEO for Attorneys in San Diego"

Looking for the SEO Magic Bullet? You can stop

Posted on June 24, 2021 by Michael Caroff

If you came here ready to find the answer, here it is. Are you ready? Really? Are you sure? Okay. There. Is. No. Magic. Bullet. Sorry to be such a downer, but it’s better to know the truth. And that is that SEO (Search Engine Optimization, to be pedantic) is a big, long, time-consuming affair …

Continue reading "Looking for the SEO Magic Bullet? You can stop"

Intent Matters; Not All Keywords Are the Same

Posted on April 23, 2020 by Michael Caroff

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent. Keyword …

Continue reading "Intent Matters; Not All Keywords Are the Same"

What is a “Clickless Search” on Google?

Posted on February 5, 2020 by Caroff Writer

We are all familiar with Google. Offering limitless information at our fingertips, Google is a powerful search engine that has revolutionized the way people look for websites, answers and products. In fact, if you are a website owner, Google is an important gateway to your site, and it is your job to make sure as …

Continue reading "What is a “Clickless Search” on Google?"

Caroff Communications president to teach course in SEO at San Diego State University

Posted on January 24, 2020 by Michael Caroff

SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to …

Continue reading "Caroff Communications president to teach course in SEO at San Diego State University"