Category: SEO

SEO for Attorneys in San Diego

Posted on April 27, 2023 by Caroff Writer
In today’s digital age, having a strong online presence is crucial for businesses, including law firms. Search engine optimization (SEO) is one of the most effective ways to boost your online visibility and attract potential clients. In this article, we’ll explore the key SEO strategies for attorneys in San Diego and how they can help …

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Posted in Keywords, SEO

Intent Matters; Not All Keywords Are the Same

Posted on April 23, 2020 by Michael Caroff
It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent.  Keyword …

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Posted in SEO

Caroff Communications president to teach course in SEO at San Diego State University

Posted on January 24, 2020 by Michael Caroff
SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to …

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Posted in SEO

Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff
Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Posted in Marketing, SEO

Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff
It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO

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