SEO Archives - Responsive Websites, SEO, PPC

Nothing about SEO has changed. Nothing!

Posted on July 2, 2024 by Michael Caroff

There’s no question — it seems as if SEO has changed over the years, with constant updates and algorithm changes shaping how websites are ranked. Now, a recent leak of Google’s Content Warehouse API documentation reveals new insights that starkly contrast what people from Google have said about their content, links, and user interactions. In …

Continue reading "Nothing about SEO has changed. Nothing!"

Why Lawyers Lose Leads to Other Law Firms

Posted on May 28, 2024 by Michael Caroff

In the fiercely competitive legal landscape, every lead counts. Yet despite investing heavily in cost per lead and understanding the potential value per lead, many firms find themselves losing leads to another law firm. Whether it’s a referral source that slips through their fingers or an online search that leads to their competitors, the stakes …

Continue reading "Why Lawyers Lose Leads to Other Law Firms"

Why Your Site SEO Isn’t Working

Posted on April 29, 2024 by Michael Caroff

SEO is not a magic bullet, but that doesn’t mean it’s worthless either. Businesses sometimes turn to SEO as a last-ditch effort or as a sole resource for meeting all engagement and conversion goals, especially when their site isn’t ranking. Such unrealistic expectations can doom SEO strategies from the start. Instead, SEO should be viewed …

Continue reading "Why Your Site SEO Isn’t Working"

SEO and ROI; Age Old Enemies

Posted on January 22, 2024 by Michael Caroff

In the intricate dance between SEO and ROI, businesses often find themselves caught in a complex tangle. SEO, or Search Engine Optimization, can be the key to unlocking organic rankings, driving traffic, and ultimately boosting sales. On the other hand, ROI, or Return on Investment, is the measure of how much profit a business generates …

Continue reading "SEO and ROI; Age Old Enemies"

Does SEO Drive ROI?

Posted on January 9, 2024 by Michael Caroff

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction …

Continue reading "Does SEO Drive ROI?"

A Guide to Cost-Per-Lead for Law Firms

Posted on June 22, 2023 by Michael Caroff

If you’re an attorney, you know how important law firm leads are to attracting new clients, cases, and retainers. But when it comes to new leads, all are not created equal. Some types of leads cost more than others; some may be highly qualified and exclusive, while others are just the opposite. Generally speaking, attorney …

Continue reading "A Guide to Cost-Per-Lead for Law Firms"

When to Leave Google Ad Campaigns Alone

Posted on June 15, 2023 by Caroff Writer

The Art of Non-Intervention Introduction In the ever-evolving world of digital marketing, managing Google Ads campaigns is a vital component for businesses striving to achieve their goals. It requires constant attention, optimization, and fine-tuning to ensure optimal performance. However, there are instances when the best course of action is to resist the urge to make …

Continue reading "When to Leave Google Ad Campaigns Alone"