Category: SEO

Are keywords a thing of the past? Actually, yes.

First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until … Read More

Caroff Communications president does radio interview

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is … Read More

The truth behind SEO

What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization … Read More

Press covers new website launch of new Caroff Communications website

After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked … Read More

The Single Most Important Setting in Your Google Adwords Campaigns

There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But … Read More

associations and accreditations

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