Website Content Archives - Responsive Websites, SEO, PPC

Law firm website “must-haves”

Posted on November 2, 2023 by Michael Caroff

When creating a website for your law firm, there are certain requirements, or must-haves, that play a pivotal role in converting visitors into potential leads and clients. These elements are the foundation of a successful law firm website, making it more than just a digital presence and transforming it into a lead-generating powerhouse. Key Elements …

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How attorneys can navigate slow business periods

Posted on January 17, 2023 by Michael Caroff

Law firms are affected by seasonality like any other business. But some months are better than others for different practice areas. For example, a well-known “peak season” for divorce lawyers usually occurs during March. But for real estate lawyers, their business picks up in the summer when the market is hot. By contrast, December clients …

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How to create great blog content for attorneys

Posted on June 6, 2022 by Caroff Writer

Blogging provides attorneys with a variety of opportunities for reaching new clients, building a law firm’s brand, and managing the firm’s digital presence. If the blog posts are well-written and informative, they’re more likely to draw repeat visitors and receive social shares. Operating a blog can be one of the most effective marketing strategies you …

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The 2022 Law Firm Website Content Guide

Posted on March 15, 2022 by Caroff Writer

If you want to make sure that your law firm is going to be found in search engines, you need to create quality content. Why? Because the content of your firm’s website is one of the most critical pieces of your online marketing strategy. It should: Help capture your audience Create trust in your law …

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Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed. Listen to the Podcast Michael: Clients don’t hire companies, …

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