Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity. 

So, instead of waiting three days to see how quickly traffic rebounded after fixing a technical issue on your website, you can now get the answer much faster due to Google’s same day reporting. 

Faster results means that you or your SEO agency can make immediate changes in response to fluctuations caused by major influences, such as holidays, website updates and the rapidly evolving news cycle. This ability to respond in real time to search trends can have a big impact on the effectiveness of your SEO.

How this can benefit you

The rate at which the news cycle occurs is faster than any other time in history, and people are checking the latest news coverage online multiple times a day to stay apprised of the stories as they unfold. Companies with high search volume can experience significant fluctuations in traffic due to unexpected news stories. 

Viewing same-day data in the Google Search Console allows you to see the impact that planned events, like announcing a new product or putting out a press release, have on the number of impressions and searches that are recorded on your site. 

How this can hurt you

While big businesses with dedicated staff staying on top of the trends can take advantage of the up-to-date information, smaller websites may lose out if they don’t adapt to the change in how quickly data is reported. If you find you can’t pick up the pace or you’re experiencing low search volumes, it’s time to think about hiring professionals. 

A good SEO agency can use data from the improved Google Search Console to maximize the amount of traffic that is driven to your site. Caroff Communications can help you with problems such as low impression counts and position on the Google Search Engine. Regardless of the nature of your business or the size of your company, we have the tools to help increase your website traffic quickly.

Screenshot of data from Google Search Console

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