Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as:

  • Why PPC is so difficult for the “lay person” to understand
  • How data should drive decisions, as opposed to “gut instinct”
  • What to look for in a PPC agency
  • Some of the many factors that give PPC campaigns such power
  • And other subjects

You can stream the show via this link:

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