Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as:
- Why PPC is so difficult for the “lay person” to understand
- How data should drive decisions, as opposed to “gut instinct”
- What to look for in a PPC agency
- Some of the many factors that give PPC campaigns such power
- And other subjects
You can stream the show via this link:
