Conversion Optimization

Year over Year growth comparison chart

Service: PPC

Strategy: Revise keyword targets and ad copy to increase conversion rates.

Result: Optimizing both the keyword phrases and the ad text delivered a substantially improved conversion rate (44%). Adding in a bit more budget resulted in a whopping 130% increase in total conversions.


Budget: Amount spent with Google Ads.

Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.

Keyword Targets: Search phrase groups the connect searchers with the ads.

Optimizing: Using data to improve the performance of the campaign, with regards to user behavior.


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