Strategy: Revise keyword targets and ad copy to increase conversion rates.
Result: Optimizing both the keyword phrases and the ad text delivered a substantially improved conversion rate (44%). Adding in a bit more budget resulted in a whopping 130% increase in total conversions.
Budget: Amount spent with Google Ads.
Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.
Keyword Targets: Search phrase groups the connect searchers with the ads.
Optimizing: Using data to improve the performance of the campaign, with regards to user behavior.