Strategy: Deploy a Google Ads budget that maximizes eCommerce ROI.
Result: By going with our recommend budget for Google Ads, the client experienced marked increases in their sales performance, which was reflected in a variety of metrics. NOTE: Not included in this report are phone sales, which greatly increase the overall sales numbers.
Budget: Amount spent with Google Ads.
Conversion Rate: Percentage of users that made a purchase as a result of a PPC-related visit.
Keyword Targets: Search phrase groups the connect searchers with the ads.
Metrics: Measurements of data with which the success of digital marketing is tracked.