Steady Improvement

Chart showing steady improvement over 18 months

Service: PPC

Strategy: Continued, steady budget increase to drive more leads over time

Result: Cost and conversion trend lines show continued improvement over an 18 month period


Leads: Contacts from potential customers.

Cost: Fees paid to Google for clicks.

Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.

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