Steady Improvement
![Chart showing steady improvement over 18 months](https://www.caroff.com/wp-content/uploads/2019/06/Steady-Improvement-Chart.jpg)
Service: PPC
Strategy: Continued, steady budget increase to drive more leads over time
Result: Cost and conversion trend lines show continued improvement over an 18 month period
TERMS
Leads: Contacts from potential customers.
Cost: Fees paid to Google for clicks.
Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.