The truth behind SEO

Posted on September 24, 2018 by Michael Caroff
What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization …

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Posted in Marketing, Search Engine Optimization, SEO
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Press covers new website launch of new Caroff Communications website

Posted on September 6, 2018 by Michael Caroff
After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked …

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Posted in Marketing, PPC, Responsive Design, SEO, Website Design

Responsive websites versus mobile-friendly sites — what’s the difference?

Posted on August 23, 2018 by Michael Caroff
The odds are high that you’ve heard at least the second term: mobile-friendly. Since the sophistication of cell phones circa the early 2000’s, these ubiquitous devices have become, more and more, the path of choice to the web. The descriptor “mobile-friendly” is used so often, it’s simply become part of the background. There is a …

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Posted in Responsive Design, Website Build, Website Design
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The Single Most Important Setting in Your Google Adwords Campaigns

Posted on August 23, 2018 by Darren O'Loughlin
There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But …

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Posted in Pay-Per-Click, SEO
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